Rep to GTM

You already live in the CRM. Learn to build it.

Rep to GTM is a free community for SDRs and AEs who want to learn GTM engineering. Start from the seat you're in today and work, one stage at a time, toward building the systems sales teams run on.

Join free

Who it's for

This is for current SDRs and AEs.

You spend your day in the CRM. You're chasing quota. You do follow-up by hand. You copy notes from calls into fields nobody reads. You know where the system breaks because you're the one working around it.

That's not a gap. That's your starting point.

The people who build sales systems need to know how reps actually work. You already do. Here, you learn the building part: CRM setups, workflows, data, and AI that reps actually use.

You don't need a technical background. You don't need the title to feel within reach yet. You need a seat, some curiosity, and a willingness to build small things and show them.

What's inside

The course is called Seat to System. It has six stages. Each one starts where a rep already is and ends with something you built.

  1. 1. From the Seat: Foundations & GuardrailsHow building differs from selling, plus scoping, compliance, AI ground rules, and your first small build.
  2. 2. CRM Builder: Audit & CleanLook at a CRM like a builder: audit it, clean it, and segment it so reps can use it.
  3. 3. Automation Builder: WorkflowsTurn the follow-up you do by hand into workflows, routing, and integrations, then test them safely.
  4. 4. AI + Data Operator: Targeting & IntentGo from working the list to deciding what's on it, with ICP research, intent scoring, and AI personalization inside the guardrails.
  5. 5. Systems & ROI: Measuring ProductivityBuild the dashboards and pipeline definitions you've been measured by, and show what changed using honest before/after numbers.
  6. 6. GTM Engineer Portfolio: AI Agents & DeliverySpec AI helpers, hand off builds so teams use them, and turn your practice builds into a portfolio.

What members get

  • The free Seat to System course. Six stages of short lessons, in order.
  • Resources you can reuse on every build, including:
    • Skills Checklist, a self-assessment to see where you're starting
    • Compliance + AI Usage Checklist
    • CRM Audit Checklist and Hygiene Standards Template
    • Workflow Build/Test Checklist and Deliverability Setup Checklist
    • ICP Worksheet and Intent Scoring Template
    • Sales Stats Dashboard Spec and Go-Live QA Checklist
    • Portfolio Case-Study Template
  • Practice builds on sample data. Each stage has a build you do on fake data you create yourself. Never your employer's data.
  • Stage channels. A place for each stage to ask questions, share what you built, and get feedback from people working on the same thing.
  • A free 1:1 option, coming later. A one-on-one session to help you pick your next build is on the way.

How it works

  1. Join free. Sign up with the form on this page.
  2. Start at Stage 1. Begin from your current seat and work through the stages in order, at your own pace.
  3. Build and share. Do each stage's practice build on sample data, then post it in the community for feedback.

FAQ

Is it really free?

Yes. Joining the Rep to GTM Community is free, and free membership gets you the course, the resources, and the channels. You can do the practice builds with free tools.

Do I need to code?

No, you don't need to code to start. Most builds use a CRM and no-code automation tools, and the skills you lean on most are ones you already use as a rep. Later stages cover webhooks and APIs, explained in plain terms, one step at a time.

Do I have to quit my job?

No. The course is self-paced, so you can work through it while you keep your current seat. Every build uses sample data you make yourself, never your employer's data.

How much time does it take?

It's self-paced, so it takes as long as you need. Work through the stages in order, pick up where you left off, and go at the speed your schedule allows. There's no prize for speed.

Who runs it?

Noah Wondimu runs it. Noah Wondimu is an Atlanta-based GTM engineer and former SDR. He builds AI-powered sales systems on HubSpot, GoHighLevel, Claude and ChatGPT that reps actually use.

Start from your seat

You already know how sales work gets done. The next step is learning to build the system behind it. Start with one stage and one small build.

Join free